Focused Projects
Built around a specific problem or outcome: strategy, discovery, research, training, adoption, product or service design, prototyping, guidelines, or a plan for what's next.
Focused on a specific need
AI raises a lot of questions. The right answers depend on where you are.
Every organization starts from a different place. Big Big Human helps you understand what's happening, focus on what matters now, and decide what makes sense next.
AI Curious
“We know AI matters. Where do we start?”
Find practical places AI may be able to help, understand what's worth exploring, and avoid spending time or money on ideas that don't fit the business.
AI Experimenting
“People are using different tools in different ways.”
Understand what people are already doing, learn what's working, and turn scattered experiments into a clearer plan.
AI Scaling
“We need training, guidelines, and a more consistent way to use AI.”
Get people comfortable and capable with AI, put sensible guardrails in place, and make good habits the easy default.
AI Building
“AI is becoming part of our products and services.”
Start with what people actually need, test ideas before overinvesting, and design AI experiences that feel useful, understandable, and trustworthy.
AI Transforming
“How could AI change the way our business works?”
Look across the business to find where AI can improve work, create new opportunities, and support people without losing what should stay distinctly human.
Start with what you're trying to solve.
You don't need to know what kind of AI help you need. Start with the problem, question, or opportunity in front of you. Whether AI is a tool your team uses every day or something you're building into what you offer, the ground we cover is largely the same. Big Big Human will help you figure out what makes sense from there.
Sometimes the right answer is a roadmap for using AI well. Sometimes it's designing the AI experience itself. Sometimes it's training, guidelines, or ongoing advice. And sometimes the right answer is not to use AI at all.
Brian Pinkney, Founder of Big Big Human
Understanding people comes first.
Whether it's helping your team adopt AI or helping you build it into a product, the starting point is the same: understand the people who'll actually use it. That's what human-centered design and UX research are built for, and it's the lens I bring to everything.
That's my work, and it's my passion. Helping people feel more capable, not more confused, wherever they meet AI.
The goal isn't to push more AI into an organization. It's to help people understand it, use it well, and build with it responsibly.
Brian Pinkney is a product design and strategy leader with more than 20 years of experience, including design leadership roles at Kroger Technology & Digital, Cardinal Health, Grey, and Barefoot Proximity BBDO, along with advanced education in AI strategy, governance, and human-centered design.
When you work with Big Big Human, you're working directly with Brian, not handed off to a team you've never met.
AI certifications
MIT SloanWhartonDukeVirginia Tech
Ongoing Guidance
A trusted partner close to important AI decisions over time, from regular advice to a more embedded role.
Ongoing senior support
Workshops & Training
Practical sessions that build real skills and shared ways of working.
One session or a series
You don't need to have AI figured out before starting the conversation.
Bring the questions, the experiments, the product idea, a concern about how AI is being used, or simply the feeling that your business should be doing something with AI. We'll start with where you are, what you're trying to accomplish, and what might make sense next.
No pitch. No pressure. Just a useful place to begin.
Prefer email first? contact@bigbighuman.com